Stories explained

Elon Musk's Burnt Hair fragrance launch: a 2022 novelty product

The Boring Company promoted the fragrance in October 2022. Launch pricing and Musk's sales claims are different from independent product testing or current availability.

An original NewsCubby historical explainer. Event dates appear in the article; this is not a breaking-news announcement.

The unusual launch

October 2022 coverage documented Elon Musk promoting a fragrance named Burnt Hair through The Boring Company. Contemporary reports linked his social posts and described his claim that thousands of bottles had sold. That figure was a claim by the promoter, not an independently audited retail total. The novelty name was part of the marketing.

Source [1]

A promotion is not a review

Seeing a product page or a founder's post does not establish how a fragrance smells in use, how long it lasts or whether it is good value. This article has not tested the product and does not offer a sensory review. A historical launch also cannot establish today's price, stock or shipping terms. Finally, a founder's involvement does not make every company associated with him the same business: a Boring Company product is not automatically a Tesla or SpaceX product. The related Twitter Blue account describes a separate 2022 business announcement and why its original pricing should not be mistaken for a current offer.

Source [1] Source [2]

Sources and further reading

  1. Times of India — Burnt Hair launch and Musk's posts, October 2022 ↗
  2. Habertürk — Fragrance launch, October 12, 2022 ↗