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The Super Mario Bros. Movie's $377 million opening: what the figure measures

Mario's reported $377 million global animated opening was a 2023 milestone. An opening-period gross is different from total earnings, attendance or studio profit.

An original NewsCubby historical explainer. Event dates appear in the article; this is not a breaking-news announcement.

The milestone and its later comparison

Disney's later box-office report on Moana 2 identified The Super Mario Bros. Movie's $377 million global opening as the previous record for an animated opening. That comparison confirms the historical Mario milestone while also showing why a record headline needs a date: a record can later be surpassed.

The number is a global box-office gross for an opening period. It is not a count of viewers, a domestic-only total or the amount of cash retained by Nintendo. Comparisons should use the same territory coverage and opening-window definition.

Source [1]

Gross is not profit

Ticket revenue is shared through distribution and exhibition arrangements, while a film also incurs production and marketing costs. A large opening figure alone therefore cannot establish net profit. Nor should it be confused with the lifetime total, which includes later weeks in cinemas.

Nintendo's casting announcement explains the project's earlier development and its initially planned release year. Read alongside this box-office milestone, it gives a sequence from an announced cast to a completed 2023 release and its audience response. This page preserves that sequence without presenting the old opening figure as today's box-office chart.

Source [1]

Sources and further reading

  1. The Walt Disney Company — Moana 2 box-office report and Mario opening comparison ↗