Jisoo's ADDICTED passes 11 million views: what to know

Jisoo has released ADDICTED, a new solo digital single that continues the BLACKPINK member's rollout toward her first full-length solo album. By 4:16 p.m. EDT on Saturday, October 31, its official music video showed 11,792,365 YouTube views (YouTube). Her agency, BLISSOO, confirms the release and links the official video directly (BLISSOO).

The song follows September's CLICK, but the developing project reaches back through several stages of Jisoo's solo career: her 2023 debut release ME, the four-song AMORTAGE EP and the Zayn duet EYES CLOSED. The new single brings that individual catalog back into focus while supplying another preview of the longer record to come. Its release also pairs music with a visual presentation that emphasizes a change of mood from the preceding single.

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How did the ADDICTED rollout unfold?

The campaign moved from a title announcement to concept images and video previews within a week. Soompi's dated updates record the October 24 announcement, a release timetable on October 26, a music-video teaser on October 28 and a final day-before image on October 29. Its October 30 update confirms that the single and full video are available (Soompi).

Newsis, citing BLISSOO ahead of release, described a simultaneous launch on domestic and international music services at 8 a.m. Korean time on October 30 (Newsis). The official YouTube premiere is timestamped 11 p.m. UTC on October 29, equivalent to that Korean morning and to 7 p.m. EDT on Thursday, October 29. Apple Music's U.S. listing accordingly displays October 29 (Apple Music).

The Korean promotional calendar and U.S. platform listings describe the same launch in different time zones.

What changes in the music and video?

Billboard Brasil describes stronger romantic emotions and a forceful beat. It also identifies an underwater performance in the video and choreographer Lee Jung's involvement (Billboard Brasil). Those elements give the new release a performance-centered presentation alongside its theme of an increasingly consuming attraction.

The teaser campaign had already signaled a different atmosphere. Newsis described heart-shaped lightning against a dark purple sky and an alluring, dreamlike visual concept (Newsis). That imagery developed a different mood from CLICK's theme of an immediate connection. The source's description concerns the promotional material, while the complete official video supplies the finished presentation.

CLICK's central idea, as Soompi explained at its September release, is two people naturally drawn to each other (Soompi). Pairing the singles makes the progression easy to identify: one introduces the spark, while the later song puts greater emotional intensity around the attraction. That comparison connects the releases through their themes without requiring the upcoming album to tell a single continuous narrative.

How did Jisoo get here as a solo artist?

Jisoo debuted with BLACKPINK in 2016, according to Yonhap's account of her career (Yonhap). Her individual recording catalog arrived later. Apple Music dates ME to March 31, 2023, and lists two songs, FLOWER and All Eyes on Me (Apple Music). The release established a short solo introduction rather than the full-length album now being previewed.

That first pairing also offered different production approaches within one release. Apple Music's editorial overview describes FLOWER as comparatively spare around the vocal, with All Eyes on Me moving toward more energetic electronic dance-pop. The two-song format gave listeners an initial contrast between her individual recordings, years before this autumn's successive advance singles.

Her catalog already includes a two-song single album, a four-track EP, a duet and standalone singles. “First full-length” refers to the upcoming project's format, not the start of her solo career.

Why is AMORTAGE an important part of the story?

AMORTAGE arrived on February 14, 2025. Apple Music lists four tracks and credits Jisoo as a co-writer alongside Jordan Roman and other contributors, with production by BLISSOO and The Wavys (Apple Music). The four songs are earthquake, Your Love, TEARS and Hugs & Kisses.

The title combines “amor” and “montage,” a construction also explained in Warner Records' later account of the EP. Its relationship-centered theme precedes CLICK and ADDICTED, making the subject matter part of an existing creative thread rather than an entirely new topic for her music.

Yonhap's February release report, quoting the agency's description, traces the EP from new attraction through heartbreak and renewal (Yonhap). It also notes that two tracks are in Korean and two in English. That bilingual collection provides another point of context for the international audience following the current release: Jisoo's individual work already includes songs presented in both languages.

What did the Zayn collaboration add?

EYES CLOSED followed on October 10, 2025, according to Warner Records' original release announcement (Warner Records). The duet put Jisoo and Zayn on the same recording, with the label describing a production built around piano, acoustic guitar and a synth-bass foundation. Its romantic theme sits alongside the relationship material in her individual work, while the shared vocal performance gives the song a different structure from a solo single. EYES CLOSED with Zayn also entered the U.S. Billboard Hot 100 (Soompi).

The collaboration also has a specific historical chart result. Official Charts records a peak of No. 37 and two weeks on the U.K. singles chart in October 2025 (Official Charts). This offers a dated measure of one earlier release's performance. The next solo single, CLICK, arrived on September 4, 2026, before ADDICTED this October (Apple Music).

Why is ADDICTED getting attention now?

The current evidence comes from the artist's own platforms. NewsCubby recorded 10,675,949 views on the official ADDICTED video at 8:04 a.m. EDT on October 31 and 11,792,365 at 4:16 p.m. (YouTube). The difference is 1,116,416 views during that interval. The afternoon snapshot also displayed 985,642 likes, showing continuing engagement with the full video after its premiere.

A related post on the verified @jisoo TikTok account showed around five million plays and 1.7 million likes at the afternoon check (TikTok). That is a separate promotional clip. Several TikTok figures are rounded, and audiences may overlap across platforms; the figures establish attention on two official channels without producing a combined count of distinct people.

What comes next?

The announced promotion extends beyond the digital release. Newsis reported that Jisoo planned appearances on Korean music programs after ADDICTED's arrival (Newsis). That points to further opportunities to see the song performed, while a dated official album announcement remains the next source for the complete project's details.

Yonhap's October 27 report identified the song as the second prerelease single and said a full-album release date had not yet been announced (Yonhap). For now, the available music connects a confirmed new song with an established solo catalog: CLICK is the preceding album preview, AMORTAGE the earlier EP and EYES CLOSED the 2025 duet.

For more music and pop culture, see NewsCubby's reports on Lily Allen's Ticketmaster Halloween costume, Taylor Swift's Nashville songwriting honor and Selena Gomez and Demi Lovato's reunion.

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*ARCHIVE PHOTO: Jisoo at a Dior event, April 18, 2025. It does not show the ADDICTED music-video production. Photo: K-POPIT 케이팝잇 / Wikimedia Commons / CC BY 3.0 (cropped).*

*NewsCubby articles are produced with AI assistance and reviewed by humans.*